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Estratégia de marketing e posicionamento competitivo

HOOLEY, Graham J SAUNDERS, John A PIERCY, Nigel F

Estratégia de marketing e posicionamento competitivo - 3. ed - São Paulo Pearson Prentice Hall 2005 - 464 - 20050000

ISBN: 978-85-7605-013-1

Dewey Class. No.: 658.802 H756e / H756e

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