00441 a2200157 4500001000700000020002200007040002200029041001600051082002500067100005600092245005900148250001000207260004500217300000800262362001300270135109 a978-85-7605-013-1 cLeonardo Da Vinci aPortuguês a658.802 H756ebH756e aHOOLEY, Graham JaSAUNDERS, John AaPIERCY, Nigel F aEstratégia de marketing e posicionamento competitivo a3. ed bPearson Prentice Hallc2005aSão Paulo a464 a20050000