00477 a2200157 4500001000700000020001800007040002200025041001600047082002100063100001900084245004700103250001000150260003200160362001300192500011400205137456 a9788540701571 cLeonardo Da Vinci aPortuguês a658.8 A11abA11a aAAKER, David A aAdministração estratégica de mercado a9. ed bBookmanc2012aPorto Alegre a20120000 aTradução: Aline EversaConsultoria, supervisão e revisão técnica desta edição: Alziro Rodrigues